Workflow · client acquisition
Your next client may already be in your network.
A network-first acquisition workflow helps an owner-led firm notice the right relationship, prepare a useful reason to reach out, and leave the final message with a human.
For executive search, advisory, interim management and coaching firms where trust matters more than volume.
Good relationships still need a next move.
The firm already has a network, referrals and public signals. What gets lost is the small weekly window to decide who matters, why now, and what would be useful to say. This workflow turns that judgment into a reviewable queue. It does not purchase contact data or automate outreach.
Illustrative output · partner outreach brief
Target: former client now leading a 40-person operations practice Signal: posted about a new cross-border mandate Reason to write: share the firm’s experience placing a transformation lead Draft: “Saw the cross-border mandate you mentioned. We recently helped a similar team define the brief before opening the search. If useful, I can send the one-page outline.” Approval: owner reviews relationship, wording and channel before sending
01
Problem
A promising relationship is visible, but nobody has made the next useful move.
02
Input → source
Owner notes, CRM context and public LinkedIn signals are gathered with their source attached. No purchased data or scraped private information.
03
Rule
Prefer warm ties, a specific business signal and a useful reason to write. Exclude people with no relationship or unclear relevance.
04
Draft
The workflow prepares a short partner note in the firm’s voice, with the source and reason visible beside it.
05
Human review
The owner checks the relationship, factual claim, timing and tone.
06
Action + log
The partner sends it on LinkedIn or the agreed channel, then records the decision and next follow-up.
It can work from a CRM export, a shared spreadsheet, owner notes and approved public LinkedIn links. Each source stays visible. Sending remains in the channel the owner already uses.
Keep the boundary clear.
- Included: signal review, prioritisation, brief preparation, message drafts and follow-up logging.
- Excluded: purchased lists, enrichment without approval, scraping private data, impersonation and unattended outbound.
Start with a useful question about the work.
A free assessment with Baibot helps you identify where work gets stuck. A paid assessment with Loïc gives you ranked opportunities, a scoped first build and a written recommendation.