The living website / Field notes
A website that learns.
With the evidence in view.
You can change the story on the homepage by choosing a context. Improving the website over time is a separate process: observe, propose, review, release, verify.
Explore another versionWhat the latest report says
Report dated
No experiment crossed the evidence rules in this report.
This is the latest report included in this release, not a live traffic counter. A booking click is a signal of interest, not a confirmed appointment.
How a change earns its place.
Observe
Consented usage helps us find where a useful journey becomes difficult. Missing evidence stays missing.
Propose
The weekly scout can draft a small experiment when the documented evidence rules are met.
Review
A person reviews the change, the visual result and the measures that would make us stop.
Release & verify
An approved change is released and checked in the browser. A proposal is never a shipped improvement.
The observation ledger.
Aggregate observations only. “No data” does not mean zero visitors or zero interest. These weekly reports do not establish an improvement in conversion.
| Report / UTC window | Booking clicks | Diagnostic starts | Draft proposals |
|---|---|---|---|
| 2026-08-31 → 2026-09-07 (exclusive) | No data | No data | 0 |
| 2026-08-28 → 2026-09-04 (exclusive) | No data | No data | 0 |
| 2026-08-21 → 2026-08-28 (exclusive) | No data | No data | 0 |
| 2026-08-14 → 2026-08-21 (exclusive) | No data | 1 | 0 |
| 2026-08-13 → 2026-08-20 (exclusive) | No data | 1 | 0 |